PR that only charges for wins.
Cultural exposure for everyone sick of paying agencies for promises.
We do the pitching, and you only get billed when coverage lands.
Start-Ups & Tech
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Creative & Design
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Artists & Talent
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Fashion & Beauty
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Finance & Law
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Hospitality & Lifestyle
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Sports & Entertainment
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Social Impact
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Trades & Local Business
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Start-Ups & Tech · Creative & Design · Artists & Talent · Fashion & Beauty · Finance & Law · Hospitality & Lifestyle · Sports & Entertainment · Social Impact · Trades & Local Business ·
Send your story.
We find the angle.
You pay per hit.
©Lumenate
Human & AI, in the right order.
AI Research, Human Pitches.
Tell us what you’re building and why it matters. A founding story, a launch, a milestone. We’ll read, research and come back with our honest take on whether there’s valuable coverage in it.
We use AI workflows to build a deep, current map of the journalists who actually cover your space, then an account manager writes your pitches specified to these targets.
When a piece publishes, you’re billed for that piece only. The risk sits with us, which is exactly why we only take stories we believe we can land. No £5k retainers. No 12‑month contracts. No vanity metrics.
Let’s see if we’d take you on.
We’re picky, we only take stories we think we can land. Book a quick call and we’ll tell you, honestly, whether PR is even worth your money.